Session One in Care Farming Network’s Impact Webinar Series
Tuesday, July 14, 2026
3–4 pm Eastern | 2–3 pm Central | 1–2 pm Mountain | 12–1 pm Pacific
$10 Registration
Care farms are pioneering new models of care and community, and the first step to sharing that story is knowing how to name and document it. This session cuts through the confusion around “impact” and helps you identify outcomes that actually reflect what’s happening on your farm: belonging, skill-building, well-being, confidence, connection, and more.
Together, we’ll:
- Break down the difference between outputs, outcomes, and impact
- Explore when numbers are useful and when stories carry more meaning
- Review real care farm examples
- Walk through a practical logic model you can adapt for your own programs
You’ll leave with a clearer framework for naming what matters — whether you’re designing your first program or rethinking how you’ve been measuring an existing one.
Guest Presenter: Kara McCall, Executive Director, Red Wiggler Care Farm
Kara McCall has spent over a decade growing with Red Wiggler Care Farm — from college intern in 2009 to Executive Director — and brings additional expertise from her work in organizational systems and user-centered design at a family benefits startup. A master at using data to drive decisions and tell compelling stories, she has presented on topics ranging from grant writing to program development for care farming audiences. She brings deep expertise in neurodiversity and sustainable agriculture, and will share practical, firsthand insight into how care farms can define and measure what truly matters.