A 3-Part Webinar Series in July Focusing on Impact
Series Overview
Care farms occupy a unique and powerful intersection of agriculture, health, and human services, a model that generates genuine excitement and enthusiasm across communities, healthcare systems, and funders alike. Measuring impact well is how care farmers channel that energy into something lasting: stronger programs, more funding, and a compelling story that makes the case for a model that deserves far more recognition and investment than it currently receives.
This series is intended for both aspiring and established care farmers, and will help you define your impact, collect meaningful data without feeling overwhelmed, and turn what you’ve gathered into stories, strategy, and sustainability.
This three-part virtual series will walk participants through the full process:
- Defining what impact means on a care farm
- Collecting meaningful data without feeling overwhemed
- Turning information into stories, strategy, and sustainability
Each session includes practical examples, real-world care farm experiences, and actionable tools you can immediately adapt to your own work.
Registration Information
- $10 per session
- Registration required
- Attend one session or join all three
- Webinars will be recorded
Who Should Attend?
- Aspiring and established care farmers
- Nonprofit leaders and program coordinators
- Farm managers and educators
- Grant writers and development staff
- Anyone interested in measuring and communicating impact of care farms
Session One: Defining Impact on Care Farms: What Are You Really Measuring?
Tuesday, July 14, 2026
3–4 pm Eastern | 2–3 pm Central | 1–2 pm Mountain | 12–1 pm Pacific
Care farms are pioneering new models of care and community, and the first step to sharing that story is knowing how to name and document it. This session cuts through the confusion around “impact” and helps you identify outcomes that actually reflect what’s happening on your farm: belonging, skill-building, well-being, confidence, connection, and more.
Together, we’ll:
- Break down the difference between outputs, outcomes, and impact
- Explore when numbers are useful and when stories carry more meaning
- Review real care farm examples
- Walk through a practical logic model you can adapt for your own programs
This session will also feature a care farm presenter sharing their firsthand experience navigating impact measurement and evaluation.
You’ll leave with a clearer framework for naming what matters — whether you’re designing your first program or rethinking how you’ve been measuring an existing one.
Guest Presenter: Kara McCall, Executive Director, Red Wiggler Care Farm
Kara McCall has spent over a decade growing with Red Wiggler Care Farm — from college intern in 2009 to Executive Director — and brings additional expertise from her work in organizational systems and user-centered design at a family benefits startup. A master at using data to drive decisions and tell compelling stories, she has presented on topics ranging from grant writing to program development for care farming audiences. She brings deep expertise in neurodiversity and sustainable agriculture, and will share practical, firsthand insight into how care farms can define and measure what truly matters.
Session Two: Collecting Meaningful Data Without Feeling Overwhelmed
Tuesday, July 21, 2026
3–4 pm Eastern | 2–3 pm Central | 1–2 pm Mountain | 12–1 pm Pacific
Data collection does not have to mean lengthy surveys, clipboards, or hours of extra work.
This session focuses on realistic, low-burden approaches that fit into the rhythm of a busy farm while supporting participants with a wide range of needs and abilities.
Together, we’ll explore:
- Short surveys and feedback tools
- Observational approaches
- Informal interviews and storytelling methods
- Systems that make data collection sustainable over time
- What is actually realistic to collect while also running a farm
Whether you’re starting from scratch or looking to streamline an existing process, you’ll leave with practical tools and strategies you can begin using right away.
Guest Presenter: Becca Roe, Program Manager at Red Wiggler Care Farm, will share how their team has integrated data collection into day-to-day operations, helping remove the guesswork around where to begin.
Session Three: Turning Data Into Action, Stories, and Sustainability
Tuesday, July 28, 2026
3–4 pm Eastern | 2–3 pm Central | 1–2 pm Mountain | 12–1 pm Pacific
Collecting information is only the beginning. The real value of impact data is how you use it.
This session focuses on transforming what you’ve gathered into stronger programs, clearer communication, and long-term sustainability.
Together, we’ll cover:
- How to analyze and interpret data
- Identifying patterns and meaningful insights
- Translating findings into compelling stories
- Using impact information in fundraising and communications
- Strengthening organizational credibility and decision-making
Attendees will also hear from a care farmer sharing how they have successfully used impact data to strengthen programs and communicate value to supporters and partners.
For aspiring care farmers, this session helps build a strong foundation for future growth and funding opportunities. For established farms, it offers strategies for using evidence more consistently and strategically throughout the year.
Additional speaker details coming soon.